1. 1.  Attention audience

There is no point in its advertising to attract the attention of all readers indiscriminately. You need the audience's attention. Not all people who read your ad - your future customers, and, of course, no one would buy a newspaper just to read your ad. But you do not need the attention of all readers, you should focus only on the part of the audience, which most likely will be interested in your proposal.

That is why it is so effective headlines, addressed to particular groups of persons. If your audience - the owners of car brands Volkswagen, the title might be: "Attention, owners of Volkswagen!" You do not need owners or Ford, or Chevrolet, or any other brand. To get the attention of its target audience, Provide your advertising photography and come up with a title

2. 2. Call of interest, referring to the emotions of readers!

Your ads should not be a simple list of products and services. It should appeal to readers on an emotional level, causing their interest, curiosity and desire. Usually, the decision to make a particular purchase - very emotional decision, which is supported by logic later. Your advertisement should arouse the interest of readers with emotional appeals to them. Appeal to the senses of readers - the whole art, and if used skillfully, it can be useful for the promotion of any small business.

For example, advertising a jewelry store may be the usual: "Sold new rings!" But we can invent something more romantic: "Ring buy - the love back!"

3. 3. Prove the feasibility of its promises!

People know that you paid for the advertising, especially its developed and maintained. They will not believe your advertising if it is not conclusive evidence. To do this, bring customer feedback, opinions of specialists and other evidence of the truth of your assurances.  We live in an age of skepticism, and therefore may require a great effort to overcome the distrust of buyers. If your product is really the best, who, besides you say about this? But, on the other hand, how can you prove it?

4. 4.  Warranties

If you can not confirm guarantees your product or service - they do not worth promoting. Money is not easy to accrue, so people are not so willing to spend, the more so when advertising creates distrust.Remove any doubt readers, ensuring that your goods firm guarantees. The more reliable guarantee, the better.

One of the most unusual of warranty for all my practice I have met in advertising the book, which promised help in finding "only friend". The guarantee was approximately this: "We guarantee that by using tips in this book for three years, you're bound to find anyone of your dreams. If this does not happen - we will refund your money." With this assurance had been sold thousands of copies, and as far as I know, no one demanded money back.

5. 5. Challenge the reader to action!

Should inform readers how they should act before they act. If they have to call, to come to you, cut coupons, etc. - Explain exactly what, how and when they should do.  Do not skimp on the details.  If you do not tell readers that they should do - they do not do it.

Induce the reader to action can be such, for example, remarks: "Send us this cut-off coupon, until 15 October and you will receive a prize - for free!"  or "Just call this number for free now!"

6. 6. Postscript

At the end of spam will often put a postscript, which is highlighted once again the main benefit from the acquisition of a product.  It's not just information, written in addition to the ad text, and deliberately located at the end of the offer.  People read the postscript (PS) before and after the rest of the advertising and the longest of his remembering.

 You can also write a postscript to its advertising. Once you have, respecting the proposed recommendations, wrote the main text ads, you can add a PS, in which you succinctly introduce to some other compelling reason for buying their product or service and ask them to call you.  For example: "PS Call today - and one-hour massage, you get free!"